Bushfire response: Do Australian NFPs have a trust problem?

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ntegrity has seen the negative impact of scepticism on NFPs bottom line. As much as millions have contributed to bushfire fundraising efforts, trust is still a significant issue.

Graph showing percentage of Australians who have a high trust in charities

Source: 2017 ACNC Report

Richenda Vermeulen, founder and CEO of ntegrity, has identified six elements that Australian NFP’s need to build trust with the public.

  1. Over-communicate your impact
  2. Highlight your experts, capabilities and subject matter expertise
  3. Arm your donors to advocate for you
  4. Communicate the long-term effort required
  5. Don’t shy away from the overhead conversation
  6. When it comes to your spokespeople, consider long-term need over short-term gains

If you look below the surface, you’ll actually discover that established NFPs are the most qualified to respond to a disaster. They have decades of experience in coordinating responses, with existing infrastructure and relationships in hard-to-reach communities. In the last six months alone, Australian Red Cross teams have responded to 30 emergencies, and the Salvos attend emergencies at least once every day of the year. – Richenda Vermeulen, Probono Australia

Read the full article at https://probonoaustralia.com.au/news/2020/01/bushfire-response-do-australian-nfps-have-a-trust-problem/

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