Giving Tuesday, made as an antidote to Black Friday and Cyber Monday in the US, is a campaign that raises money and highlights volunteering and advocacy as other ways to give back.
This year Australian organisers aim for more than 1000 charities and causes to be involved. Organisations taking part in Giving Tuesday on 01 December have planned a variety of campaigns including pre-Christmas fundraisers, gift-matching and “thank you” days.